Competitive Intelligence
CQ Athletics helps athletes, coaches, and parents understand how athletes naturally respond to competition—and use that understanding to improve performance, leadership, and connection.
Every athlete experiences competition differently. Some process pressure outwardly while others internalize it. Some reset quickly while others need time to evaluate what happened. Some compete through emotion while others rely on analysis. Some are driven internally while others respond to external goals, people, and standards.
CQ gives athletes, coaches, and parents a practical language for understanding these differences and using them more effectively.
Athletes
Understand your sports personality, recognize how you naturally respond to pressure, and learn how to use your competitive strengths more effectively.
Take the official RSPA assessment on your own and discover the competitive personality you naturally bring.
Take the AssessmentParents
Your athlete's response to pressure, correction, success, and disappointment may look different from your own. CQ helps you understand what may be happening beneath the performance so you can support growth, communicate more effectively, and protect your relationship throughout the season.
Coaches
See beyond the roster. The CQ Athletics Coach Portal helps coaches understand their athletes, strengthen team dynamics, identify potential leadership contributions, and receive practical guidance for developing their teams.
The RSPA identifies how an athlete naturally experiences and responds to competition.
Results reveal competitive strengths, potential blind spots, and practical opportunities for growth.
Athletes, coaches, and parents can use the shared language of CQ to improve performance, leadership, communication, and connection.
Coach Portal
The CQ Athletics Coach Portal brings athlete assessments, team insights, leadership tools, and development resources together in one place. It is designed to help coaches understand what different athletes may need and use those differences to strengthen the entire team.
Individual Athletes
Every athlete responds differently to pressure, competition, coaching, and adversity. Discover the competitive personality you naturally bring—and learn how to turn it into an advantage.
$14.99 plus applicable tax · Take the assessment before you pay
Parents
Sports create meaningful opportunities for athletes to develop confidence, resilience, responsibility, and character—but they can also bring pressure, frustration, and difficult emotions.
CQ helps parents understand how their athlete naturally experiences competition and provides a healthier framework for responding to the moments that matter most.
When a coach shares an athlete's CQ profile, parents receive a private guide that helps them understand:
Parent guides provide principles for understanding and supporting the athlete, not scripts or labels. Profiles are shared privately by the coach and are never public.
askCQ
askCQ is an AI coaching assistant that helps coaches apply Sports Personality insights to real situations involving motivation, leadership, communication, confidence, pressure, resilience, team dynamics, parent conversations, and more.
Coaches can ask about an athlete, a team, or a specific coaching situation—and receive practical guidance informed by how their athletes naturally compete.
CQ Sports Studios brings the principles of Competitive Intelligence to life through meaningful films about identity, leadership, adversity, character, and the defining moments of competition.
What does it mean to represent something bigger than yourself? Worthy of the Jersey challenges athletes to consider the responsibility, character, and commitment that come with wearing the name on the front of the jersey.
Discover how you naturally respond to competition—and learn how to turn that understanding into better performance, stronger leadership, and deeper connection.